Blog

Peyton McKenzie Peyton McKenzie

A beginner’s guide to content analysis

When creating a strategy around the content of a brand or organization, it’s important to first take a look at what they already have. After all, you wouldn’t rebuild an entire house if you were just looking to remodel a bathroom.

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Peyton McKenzie Peyton McKenzie

Using social media to market a small pizzeria

Carminuccio’s Pizza & Subs has done a good job creating a great product and offering services that their customers love. However, they had made little to no effort to build an audience on social media.

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Peyton McKenzie Peyton McKenzie

Are links killing your social media posts?

Businesses using social media are always trying to crack the code on how to maximize engagement for their posts. Any amount of analysis or change in strategy however does not change that there are always some posts that do better than others. 

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Peyton McKenzie Peyton McKenzie

Why your brand needs to be on Instagram

Although there is no one size fits all approach to content strategy, Instagram is arguably the best place to start for brands that are new to the social media game.

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Peyton McKenzie Peyton McKenzie

Social media isn’t all bad

Social media is going nowhere. In fact, it has become essential, especially for businesses and other organizations.

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Peyton McKenzie Peyton McKenzie

What is content creation?

The term “content creation” gets used all of the time in today’s digital world. Often times, it is associated with social media influencers who create content to post on their personal channels. However, the concept of content creation runs deeper than just that.

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Peyton McKenzie Peyton McKenzie

Work like a professional – an introduction to design thinking

“Design thinking” is a modern term that encapsulates all of the practices that designers go through. It is a human-centered process, meaning that designers must consider how people are going to interact with it. Design thinking forces designers to exhaust all of the options for a particular project, allowing them to find the best solution.

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Peyton McKenzie Peyton McKenzie

Embrace innovation – a commentary on Apple Vision Pro

The digital world is always changing. Every day new technologies, software, and techniques become available. To stay on top of the industry and create the best work we can, we need to explore and be willing to embrace these new innovations.

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Peyton McKenzie Peyton McKenzie

AI – a content creator’s new best friend

With the rise of Open AI’s ChatGPT and other similar platforms, artificial intelligence – or AI – has been at the forefront of many conversations. People are excited, people are scared, people are confused. There are a lot of emotions that comes with these new innovations. But what exactly are we getting into?

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Peyton McKenzie Peyton McKenzie

Imposter syndrome’s grasp on creatives

We’ve all felt it. This feeling that we aren’t good enough and that we don’t belong. We compare our creative work to that of others and equate it to our self-worth.

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Peyton McKenzie Peyton McKenzie

You're not just lazy

Just because you procrastinate, that does not mean you are lazy or lack discipline. The following research lays out research on “chronic procrastination” and its’ routes.

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Peyton McKenzie Peyton McKenzie

Technology's authority over our lives, and our acceptance of it

Regardless of all the internet and modern technology’s negative consequences, humanity doesn’t care. We have become complicit because we feel that our usage of these things fulfills something within us. Finding separation is an important first step to taking your precious time back from the internet.

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Peyton McKenzie Peyton McKenzie

Project management, but better

Getting started with project management in this day and age could not be easier. A plethora of tools and methodologies exist to assist you in your journey of creation.

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