Blog
A beginner’s guide to content analysis
When creating a strategy around the content of a brand or organization, it’s important to first take a look at what they already have. After all, you wouldn’t rebuild an entire house if you were just looking to remodel a bathroom.
Your feelings matter! – Using feelings to create a better user experience
For designers, it is crucial that we consider the feelings of the people we are designing for. This is because creating a better overall user experience directly equates to the success of our work.
Delete that post – stop holding on to old content
Needless to say, files have piled up after 7+ years of content creation.
If you don’t use it, you lose it – a designer’s perspective
Your creative ideation muscles need to be used often in order to keep them sharp. If you don’t use them, you will lose them.
Innovation starts with design thinking
Good ideas are created as answers to problems. Learn the series of steps designers take to create the best possible solution to a problem.
Using social media to market a small pizzeria
Carminuccio’s Pizza & Subs has done a good job creating a great product and offering services that their customers love. However, they had made little to no effort to build an audience on social media.
Are links killing your social media posts?
Businesses using social media are always trying to crack the code on how to maximize engagement for their posts. Any amount of analysis or change in strategy however does not change that there are always some posts that do better than others.
How to create authentic content in an artificial world
AI generated images and copy have flooded social media and made people question everything they see online more than they ever have.
Why your brand needs to be on Instagram
Although there is no one size fits all approach to content strategy, Instagram is arguably the best place to start for brands that are new to the social media game.
Social media isn’t all bad
Social media is going nowhere. In fact, it has become essential, especially for businesses and other organizations.
Graduation – a reflection on my time as a content creator
In a few days, I will be graduating with undergraduate degree from Quinnipiac University. With this huge change in my life, I have spent a lot of time reflecting on my journey as a content creator.
What is content creation?
The term “content creation” gets used all of the time in today’s digital world. Often times, it is associated with social media influencers who create content to post on their personal channels. However, the concept of content creation runs deeper than just that.
Work like a professional – an introduction to design thinking
“Design thinking” is a modern term that encapsulates all of the practices that designers go through. It is a human-centered process, meaning that designers must consider how people are going to interact with it. Design thinking forces designers to exhaust all of the options for a particular project, allowing them to find the best solution.
Embrace innovation – a commentary on Apple Vision Pro
The digital world is always changing. Every day new technologies, software, and techniques become available. To stay on top of the industry and create the best work we can, we need to explore and be willing to embrace these new innovations.
AI – a content creator’s new best friend
With the rise of Open AI’s ChatGPT and other similar platforms, artificial intelligence – or AI – has been at the forefront of many conversations. People are excited, people are scared, people are confused. There are a lot of emotions that comes with these new innovations. But what exactly are we getting into?
Imposter syndrome’s grasp on creatives
We’ve all felt it. This feeling that we aren’t good enough and that we don’t belong. We compare our creative work to that of others and equate it to our self-worth.
You're not just lazy
Just because you procrastinate, that does not mean you are lazy or lack discipline. The following research lays out research on “chronic procrastination” and its’ routes.
Technology's authority over our lives, and our acceptance of it
Regardless of all the internet and modern technology’s negative consequences, humanity doesn’t care. We have become complicit because we feel that our usage of these things fulfills something within us. Finding separation is an important first step to taking your precious time back from the internet.
An endless spiral – how stress leads to distraction
“The procrastination cycle” is a more common issue than many might know.
Project management, but better
Getting started with project management in this day and age could not be easier. A plethora of tools and methodologies exist to assist you in your journey of creation.