As content creators, it can be hard to truly connect and empathize with our target audience. We may think we know the problems they are dealing with and what they need to have them alleviated, but this is easier said than done. Luckily, there are a number of strategies and methods we can use to gain a better understanding of the people we create for.

A crucial part of coming up with a solid content strategy is comparing and contrasting what you have been doing with your competitors.

When people think of empathy, they typically think of it from the perspective of being a nice and moral person. So how can empathy possibly relate to designers and content creators? Well, it’s actually more related than you may initially think.

When creating a strategy around the content of a brand or organization, it’s important to first take a look at what they already have. After all, you wouldn’t rebuild an entire house if you were just looking to remodel a bathroom.

For designers, it is crucial that we consider the feelings of the people we are designing for. This is because creating a better overall user experience directly equates to the success of our work.

Needless to say, files have piled up after 7+ years of content creation.

Your creative ideation muscles need to be used often in order to keep them sharp. If you don’t use them, you will lose them.

Good ideas are created as answers to problems. Learn the series of steps designers take to create the best possible solution to a problem.

Carminuccio’s Pizza & Subs has done a good job creating a great product and offering services that their customers love. However, they had made little to no effort to build an audience on social media.

Businesses using social media are always trying to crack the code on how to maximize engagement for their posts. Any amount of analysis or change in strategy however does not change that there are always some posts that do better than others. 

AI generated images and copy have flooded social media and made people question everything they see online more than they ever have.

Although there is no one size fits all approach to content strategy, Instagram is arguably the best place to start for brands that are new to the social media game.

Social media is going nowhere. In fact, it has become essential, especially for businesses and other organizations.

In a few days, I will be graduating with undergraduate degree from Quinnipiac University. With this huge change in my life, I have spent a lot of time reflecting on my journey as a content creator.

The term “content creation” gets used all of the time in today’s digital world. Often times, it is associated with social media influencers who create content to post on their personal channels. However, the concept of content creation runs deeper than just that.

“Design thinking” is a modern term that encapsulates all of the practices that designers go through. It is a human-centered process, meaning that designers must consider how people are going to interact with it. Design thinking forces designers to exhaust all of the options for a particular project, allowing them to find the best solution.

The digital world is always changing. Every day new technologies, software, and techniques become available. To stay on top of the industry and create the best work we can, we need to explore and be willing to embrace these new innovations.

With the rise of Open AI’s ChatGPT and other similar platforms, artificial intelligence – or AI – has been at the forefront of many conversations. People are excited, people are scared, people are confused. There are a lot of emotions that comes with these new innovations. But what exactly are we getting into?

We’ve all felt it. This feeling that we aren’t good enough and that we don’t belong. We compare our creative work to that of others and equate it to our self-worth.

Just because you procrastinate, that does not mean you are lazy or lack discipline. The following research lays out research on “chronic procrastination” and its’ routes.